In marketing textbooks, everything sounds simple: use SWOT analysis, calculate ROI, and plan your budget. But in practice, local brands often lack not knowledge, but tools that can adapt these theories to our market realities. I decided not just to study the theory, but to apply it. I am building KzMarket AI — a tool that transforms dry economic principles into practical business recommendations. I trained the model to analyze market research data so that entrepreneurs receive not abstract formulas, but concrete steps for growth.