Rustam Kempirov

Main responsibilities: • team management: 5 people (3 AMs & 1 content specialist & 1 sales rep) • development of e-com unit: retail & marketplaces • strategy planning and execution by clients • P&L control: budget planning, cost optimization • data & analytics: searching for insights by clients to increase sales • merchandising & assortment control: optimizing matrices, promotion and cross-selling strategies by clients • GTM development and execution • Cross-functional team coordination (sales, marketing, supply chain) Achievements: • Successfully signed JBP with top e-commerce clients without budget increase and discounts up to 35% from marketing kit • Achieved sales plan: 114% (IYA188 in KZT, IYA168 in Q) • Accelerated effective assortment increase from 85.44% to 97.78% during 6 month • Improved digital content compliance from 66% to 92% in 9 month • Developed 3 specialists into Account Managers • Grew numeric distribution by 19% • Increased assortment matrix compliance from 36% to 58% across client and category levels

Main responsibilities: • Managed promotional activities ensuring effective budget utilization and value share increase of the products portfolio • Conducted volume forecasting for the fastest growing modern trade client to provide accurate planning for next 3-6 months • Managed promo budget usage to uncover full potential for categories development aligning with fast changing consumer needs • Developed several day-to-day reports to track key account metrics • Managed client assistance on challenging requests • Ensured timely joint business plan execution and performed corrective measures as required • Managed business support team to provide timely payments and content updates for client Achievements: • Successfully resigned JBP with TOP-1 FMCG Ecom client in KZ resulting in sales volume increase 198% IYA • Received Award for redesigned promo plan for consumers` needs resulting in highest ever VS in Fabric Care category • Launched project in Shave category which resulted growth 119% P3M without budget increase • Received 1st rating as account manager during first 6 months for best performance among KZ KAMs • Received team award from partner for strategic partnership during 2024 • Received the "Magnum E-com Breakthrough of the Year" award at the P&G Eastern Europe Distributor Symposium

Key responsibilities: • Developed S.com sales of TV and Audio categories through internal and external channels ensuring correct pricing strategy and value share growth of S.com in the market • Managed stock tracking through PSI development • Led content management process of S.com across categories using global guides and benchmarks to ensure effective site work and updates • Created and implemented new promotional plan for official / internal / external sites ensuring effective budget usage to drive category sales • Managed content management team on timely promo and marketing site updates to drive business growth and customer retention Achievements: • Accomplished sales plan 2022 by 106% • Accelerated management report preparation from 2 days to 3 hours by development of dashboard • Initiated bundles for KASPI Zhuma launch that resulted in highest ever TV sales per month during 2023 • Achieved best profit margin 2022-2023 among all products by revising P/L and expenses per TV model • Initiated box damage sales among employees which led to aging stock reduction by 10-15% monthly • Launched new products: The Freestyle and 98” TVs in KZ

Key responsibilities: • Managed Top-2 regional clients of South-East business cluster • Led the negotiation process on yearly basis to close agreements with company`s profit maximization • Developed new promotional plan to ensure maximum effectiveness of budget utilization • Forecasted volumes for 6-12 months to provide accurate stock planning • Controlled accounts payable and receivables to make sure business continuity Achievements: • Accomplished sales plan 2022 by 106% • Redesigned promotion plan which resulted in 5% corporate share growth in 12 months • Launched new product which resulted in 10% growth P3M and received Best-in-Class initiative execution • Successfully signed yearly contract with budget savings • Received Top Talents 2021 award for best performance among KZ KAMs

Key Responsibilities: •Preparing planograms for a new client; •Monitoring the compliance of planograms of a new modern retail client; •Collecting and preparing data on competitors' activities; •Preparing reports, processing requests and presentations on the initiatives of Modern Retail's clients in Almaty. Achievements: •Developed instructions for submitting monthly/quarterly POP reports for Modern Retail's sales team; •Actualized 6 months of competitor activity data; •Accelerated the reporting process by 15% (from 7 days to 6 days).

Key Responsibilities: •Preparing reports on managing companies` results - weekly, monthly, quarterly, annually; •Preparing presentations for the Management of BI Service; •Preparation of presentations for the home owners; •Collection of information on managing companies; •Assistance to the developers on implementation of the mobile application BI Clients; •Making suggestions on improvements of 1C; •Monitoring of real estate market. Achievements: •Developed a unified PPT presentation format for BI Service; •Held training sessions for the Sales Department on PPT presentation skills; •Developed a unified format of Statement of Work for BI Service team.