Rustam Kempirov

Commercial Manager | Business Planning & Operations

Обо мне

I am a results-driven Commercial Manager with over 7 years of experience in eCommerce and modern trade. My expertise lies in business planning, unit economics, and commercial performance management, where I have successfully scaled partner portfolios from $1.2M to $16.9M. I am passionate about leveraging data-driven strategies to optimize commercial performance and drive sustainable growth. I thrive in dynamic environments and enjoy leading cross-functional teams to achieve ambitious goals.

Чем я могу помочь

Опыт работы

  1. Haier Middle Asia

    2026 — НАСТ. ВРЕМЯ

    Head of E-commerce

    Managing the E-commerce channel for Haier in Kazakhstan, I scaled monthly revenue from $150K to $500K. Delivered 2.15x sustained sales growth through a restructured commercial strategy and improved gross margin from -15% to +10% within 3 months.

  2. Apple City Corps

    2025 — 2026

    Unit Manager E-com

    Designed and executed a unit economics framework across a $4.6M annual revenue portfolio, achieving up to 4x improvement in key performance metrics. Delivered 110% of annual revenue target through structured performance tracking and commercial planning.

  3. Apple City Corps

    2024 — 2025

    Senior Account Manager E-com (Kaspi / Magnum Go)

    Developed and executed an annual commercial plan for the Top-1 FMCG eCommerce partner, achieving 198% YoY revenue growth. Ranked #1 among all Account Managers in Kazakhstan based on commercial performance metrics.

  4. Samsung Kazakhstan

    2022 — 2024

    E-com Account Manager

    Managed the eCommerce channel for Samsung Kazakhstan, scaling revenue from $0 to $1.2M annually. Built a commercial performance tracking dashboard that significantly reduced reporting cycles.

  5. Apple City Corps

    2019 — 2021

    Account Manager

    Managed regional modern trade accounts with a total portfolio of $4M annually, delivering 106% of the annual sales target through effective promotional planning and budget reallocation.

Навыки

MS Excel
Power BI
1C
ERP systems
Kaspi Analytics
Marketplace seller dashboards (Ozon, Wildberries)
English
Russian
Kazakh

Услуги

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