Commercial Manager | Business Planning & Operations
I am a results-driven Commercial Manager with over 7 years of experience in eCommerce and modern trade. My expertise lies in business planning, unit economics, and commercial performance management, where I have successfully scaled partner portfolios from $1.2M to $16.9M. I am passionate about leveraging data-driven strategies to optimize commercial performance and drive sustainable growth. I thrive in dynamic environments and enjoy leading cross-functional teams to achieve ambitious goals.
Head of E-commerce
Managing the E-commerce channel for Haier in Kazakhstan, I scaled monthly revenue from $150K to $500K. Delivered 2.15x sustained sales growth through a restructured commercial strategy and improved gross margin from -15% to +10% within 3 months.
Unit Manager E-com
Designed and executed a unit economics framework across a $4.6M annual revenue portfolio, achieving up to 4x improvement in key performance metrics. Delivered 110% of annual revenue target through structured performance tracking and commercial planning.
Senior Account Manager E-com (Kaspi / Magnum Go)
Developed and executed an annual commercial plan for the Top-1 FMCG eCommerce partner, achieving 198% YoY revenue growth. Ranked #1 among all Account Managers in Kazakhstan based on commercial performance metrics.
E-com Account Manager
Managed the eCommerce channel for Samsung Kazakhstan, scaling revenue from $0 to $1.2M annually. Built a commercial performance tracking dashboard that significantly reduced reporting cycles.
Account Manager
Managed regional modern trade accounts with a total portfolio of $4M annually, delivering 106% of the annual sales target through effective promotional planning and budget reallocation.