I am a brand marketing student at KIMEP studying on a full merit-based scholarship. I have a strong leadership background that began in high school. I served as a School President and later as the President of the KIMEP Case Club, where I led a large team and collaborated with top companies (PwC, BCG, KPMG, MARS, etc.). My education includes international exchange experiences in the USA and Croatia. Currently, I work at Mars Wrigley and manage the employer brand reputation. I also have professional experience in sales, project management, and social media marketing. I am a ex-KPMG student ambassador, a winner of multiple national business case competitions
Mars Wrigley CEA
Led Internal & External Communications, strengthened employer brand through events and partnerships. Grew Instagram from 6.3K to 7.2K followers in one month (+15%). Managed Mars Leadership Experience Program, cutting costs by 5M KZT and increasing applications by 35%. Drove wellbeing initiative across Central Eurasia, delivering 10+ events, engaging 200+ associates (increased engagement by +45% compared to the previous year).
Career Development Local Company
Successfully launched and managed 3 courses, overseeing all stages from development to promotion. Increased conversion rate from 8% to 84% and boosted company revenue from $4k to $22k (+450%). Led Instagram growth strategy, increasing followers from 1,200 to 5,500 (+300%).
KIMEP Case Club
Supervised a team of 50+ people in planning and executing events, including the first-ever international case competition at KIMEP with 150 participants (+50% compared to previous records). Successfully defended a budget of $1,7k (+35% increase compared to the previous year). Collaborated with TOP International Companies (including BCG, PwC, KPMG, Mars, Colliers).
American University of Central Asia
Developed and implemented social media strategies to enhance the university's online presence.